OMNICHANNEL CAMPAIGNS

CUSTOMIZE YOUR CAMPAIGN

Omnichannel campaigns is our in-house integrated heath care marketing program. We will create the right marketing mix for your strategy, integrating print and digital tactics to target your audience. 

If your strategy is to affordably extend your reach and frequency to “no-see” and/or “whitespace” healthcare professionals, then look no further.

The OmniChannel Campaign solution is the perfect choice for those customers who want a highly managed program of print and digital tactics targeted to their audience.

At the center of the solution is i-Path’s proprietary franchise eSTAT. Designed as a digital and print branded platform, eSTAT serves as a source of News, Clinical Information, Clinical Insights that is trusted by thousands of healthcare professionals.

Combined into a flight plan with your choice of Journal Cover Wraps, Polybag Outserts, Mobile Alerts and more, this customized solution is a great way to stay in front of your audience and enhance your non-personal promotion efforts.

FEATURES & BENEFITS

Turn-key approach that increases capacity of marketing teams

Coordinates non-personal promotions in multi-channel, multi-wave campaigns

Augments personal selling activities

Extends reach into vacant territories and/or low-see offices

Provides customizable messaging

Targets customers by specialty, geography, affiliations

Integrates brand messaging with access/affordability, disease education and/or adherence

Allows customers to engage with your information at a time that is convenient for them