Journal Cover Wraps
Our flagship product, the i-Path Journal Cover Wrap. With its value-added print and digital components makes it the ultimate tactic for use in multi-channel marketing.
Our Journal Cover Wrap is a 4-8 page premium-placed advertisement included with a medical journal your targeted physicians are already receiving – a true targeted media tactic.
Your target physician receives a copy of a leading medical journal relevant to his or her field, with your message permanently bound to the outside of the journal.
Results will be measured utilizing our exclusive partnership with Quintiles/IMS, which allows us the ability to provide unbiased quantitative analysis for your Journal Cover Wrap program along with our proprietary qualitative survey.
The i-Path Journal Cover Wrap Program fits nicely into a brand managers overall tactical plan. The Journal Wraps are so cost-effective on a per engagement basis, ROI can reach 200% or more!
About:
• Offered in 3 comprehensive programs
• 4-8 Page 4-color wrap
• Plus B&W PI
• Cover Permanent Bound
• Exclusive Geo-Targeting available
Metrics:
• Quantitative Analysis Included
• Fax Back Qualitative Survey
• Proven 200% ROI
• 12-18% Response Rates
• 88% Positive Recall Sponsor & Brand