In the hustle and bustle of the modern day information age, marketing sure has changed a lot. Few fields and industries have noticed this change as much as the medical industry has, with the medical field constantly getting first mover advantage on the newest technological improvements. More often than not, this has been a huge… Read more »
Study Shows Printed Pharma Marketing Strongly Resonates with Doctors
As we extend ourselves further and further into the information and technology age of the 21st century, healthcare professionals scramble more and more to stay ahead of the curve when it comes to marketing. This has been hard to do, because marketing and the technology for it has been changing almost as fast if not… Read more »
How are Voice Assistants Creating Opportunities for Pharma Companies
Hands-free voice assistants like Siri, Alexa and Cortana are fast becoming everyday names. Alexa, for example, jumped 325% in monthly active users since 2016. In the healthcare industry, the story is the same. A significant 23% of U.S. physicians now report that they use voice assistants at work. There are many ways in which pharmaceutical companies can use these… Read more »
Non-Personal Promotion: The Most Effective Strategy
Technology has changed everything about our lives, from how we work, to how we communicate, to how we entertain ourselves. It’s also changed the approach that pharmaceutical companies take towards marketing. It was once standard for pharmaceutical companies to send representatives to promote their products. These pharmaceutical reps would have in-person conversations with physicians and… Read more »
How NPP Helps Pharma Companies Reach Target Audiences
NPP is a marketing solution used within the pharmaceutical industry. The solution aims to reach Healthcare Professionals that have placed limitations or completely banned representatives from contact and/or solicitation. In these scenarios, HCPs’ are left to research and access medical information on their own terms. Great marketing content delivered via an NPP campaign does not… Read more »
The Evolution of Non-Personal Promotion (NPP)
Pharma marketing lives in an ever-changing world. As always, it’s essential for pharmaceutical companies to stay up-to-date to be relevant. Non-Personal Promotion is the solution for many organizations who utilize its outlets to steadily maintain and create new relationships with Healthcare Professionals. NPP or Non-Personal Promotion means instead of marketing the usual route (person to person),… Read more »